Product & Technical Go-To-Market Strategy
The Traction That Changes Everything
Most crypto projects launch with a whitepaper and prayers. WAGYR launched with real users, real revenue, and real proof.
Current Traction (Beta Launch - Month 1)
The numbers that shouldn't be possible for a pre-token platform:
Users
1,000+
Less than 30 days
Volume
$1,000+
Organic, no marketing spend
Revenue
$100+
Pure platform fees
Capital Raised
$50,000
Pre-seed validation
Why These Numbers Matter
1,000 users in <30 days means:
33+ users per day organic growth
No paid ads. No influencer partnerships. Just product-market fit.
Word of mouth is working. The flywheel has started.
$1,000 volume with $100 revenue means:
10% take rate proven
Users are willing to pay for the experience
Real money is flowing through the platform
Revenue is generating BEFORE token launch
$50K raised means:
Smart money validated the thesis
Runway to execute Q1-Q2 roadmap
Proof of concept before asking for serious capital
The Growth Trajectory That Should Scare Competitors
Q1 2026 (End of March) - The Distribution Explosion
Platform:
✅ Web app (live in beta)
🚀 Base App launch (Coinbase's consumer crypto app - 10M+ users)
🚀 Farcaster integration (Web3's fastest-growing social network)
Targets:
50,000 users (50x growth from beta)
$1M volume (1,000x growth from beta)
$100K revenue (1,000x growth from beta)
Why this isn't crazy:
Base App Distribution:
Coinbase's onchain app has 10M+ crypto-native users
Built-in wallet = zero friction onboarding
Featured apps get 100K+ installs in first week
We're building specifically for Base L2 = preferential treatment
Farcaster Network Effect:
500K+ users, fastest-growing Web3 social protocol
Cast about your wins → your followers see → they join
Every tournament result becomes viral content
Frames allow betting directly in-feed (zero-click wagering)
Dan Romero and Coinbase team actively promote quality apps
The Math:
Base App featured placement: 20K users (conservative)
Farcaster viral loop: 15K users (tournament casts going viral)
Organic growth + referrals: 15K users
Total: 50K users by end of Q1
Q2 2026 (End of June) - Mobile Domination
Platform:
✅ Web app (mature)
✅ Base App (live)
✅ Farcaster (live)
🚀 iOS App (App Store launch)
🚀 Android App (Play Store launch)
Why Mobile Changes Everything:
Current friction:
Desktop/laptop required for serious gaming sessions
Users play games on console/PC, then have to switch to web for wagering
Split attention = lower engagement
Post-mobile:
Tournament notifications push to phone
Bet on matches while watching streams on TV
One-tap entry to tournaments
Face ID/Touch ID for instant wallet access
Push notifications = 5x engagement vs. web
Mobile Gaming Context:
2.8 billion mobile gamers globally
60% of gaming revenue is mobile
Mobile users check apps 8x per day vs. 2x for web
In-app time: 4 hours/day vs. 30min for web
Projected Impact:
iOS launch week: 10K downloads (App Store featuring + press)
Android launch week: 15K downloads (larger TAM)
30-day retention: 40% (vs. 25% web)
Mobile users wager 3x more frequently than web
The Technical Moat Nobody Can Copy Fast Enough
Multi-Chain Infrastructure (Live & Planned)
Base L2
✅ Live
Sub-penny gas fees, Coinbase ecosystem
Ethereum/BNB Chain/Solana
Q2 2025
Whales and institutions/Largest retail crypto market (Asia)/Fastest execution, gaming-native users
The Product Roadmap That Compounds Growth
Phase 1: Foundation (✅ Complete)
Q4 2026
Web app beta launch
Basic tournament creation
USDC/USDT wagering
Manual result entry
1,000 users acquired
Phase 2: Distribution (🚀 Current - Q1 2026)
Key Features:
Base App integration
Farcaster Frames (in-feed betting)
Automated result verification (Chainlink oracles)
Leaderboard rewards system
Referral program (10% of friend's fees)
Growth Levers:
Base App featured placement (20K+ users)
Farcaster viral mechanics (15K+ users)
Ambassador program launch (50 KOLs)
First major tournament ($10K prize pool)
Target: 50,000 users, $1M volume, $100K revenue
Phase 3: Mobile + Scale (Q2 2026)
Key Features:
iOS + Android apps
Push notifications (tournament alerts)
In-app game streaming (Twitch embeds)
Social features (follow players, copy bets)
Advanced analytics dashboard
Growth Levers:
App Store featuring (50K+ downloads)
Mobile-first marketing campaigns
Partnership with gaming orgs (FaZe, 100 Thieves)
Tournament schedule (daily events)
Target: 200,000 users, $10M volume, $1M revenue
Phase 4: Token + Ecosystem (Q3 2026)
Key Features:
$WGR token launch (TGE)
10% discount for token payments
Staking pools (stake on players)
Reputation NFTs (on-chain achievements)
DAO governance (platform decisions)
Growth Levers:
Token incentives (airdrops for early users)
Liquidity mining (LP rewards)
CEX listings (Binance, Coinbase, OKX)
Major esports tournament sponsorship
Target: 500,000 users, $50M volume, $5M revenue
Phase 5: Global Domination (Q4 2026+)
Key Features:
Multi-game support (CS2, Dota 2, LoL)
Live streaming integration (built-in)
Team tournaments (5v5 wagering)
Cross-chain swaps (bet on any chain)
White-label solution (B2B licensing)
Growth Levers:
International expansion (Asia, LATAM, EU)
Esports league partnerships (official betting partner)
Celebrity/KOL equity deals (ownership = promotion)
Enterprise sales (gaming orgs host on WAGYR)
Target: 2,000,000 users, $200M volume, $20M revenue
The Viral Mechanics Built Into The Product
1. Tournament Casts on Farcaster
Every tournament result automatically generates a Farcaster cast:
"🏆 @player just won $500 in Fortnite 1v1s on @wagyr"
Players tag opponents, trash talk ensues
Community sees consistent wins = FOMO kicks in
Frames allow betting directly from the cast
Expected virality:
Top player with 5K followers → 500 profile clicks per win
10% conversion = 50 new users per viral cast
100 tournaments/day = 5K new users/day from viral alone
2. Referral Loops
Invite friend → they wager $100 → you get $10 in credits
Friend gets $5 bonus on first wager
Both sides win = both sides recruit
Expected viral coefficient: 1.4
Each user brings 1.4 more users
Exponential growth as long as k > 1
3. Reputation Leaderboards
Global Top 100 displayed on homepage
Regional leaderboards (Top 10 per country)
Weekly/Monthly/All-Time rankings
Climb the ranks = social status
Competitive psychology:
Players grind to hit Top 100
Near misses drive continued play (#101 wants to be #100)
Reset monthly = always another chance
4. Prediction Staking
See a rising player? Stake $WGR on them early
If they win, you earn 5% of their prize
Top stakers get "Kingmaker" badges
Creates spectator → participant conversion
Network effect:
Players want stakers (social proof of skill)
Stakers want players to promote (more eyeballs)
Spectators become investors in player success
The Competitive Moat That Widens Daily
Why WAGYR Wins vs. Alternatives
vs. Traditional Sportsbooks (DraftKings, FanDuel):
❌ They: Restricted in 40+ states, KYC hell, 3-day withdrawals
✅ Us: Global, wallet-only, instant settlement
vs. Web3 Prediction Markets (Polymarket, Azuro):
❌ They: Political/sports events (external outcomes)
✅ Us: Skill-based outcomes (player controls destiny)
vs. Web3 Gaming (Axie, Gala):
❌ They: Play-to-earn grind for worthless tokens
✅ Us: Compete-to-earn with real money stakes
vs. Esports Betting (Rivalry, Unikrn - defunct):
❌ They: Centralized, shut down by regulators
✅ Us: Decentralized, permissionless, unstoppable
The Defensibility That Compounds
Network effects:
More players → more tournaments → more spectators → more players
Better players → higher stakes → better spectators → better players
Reputation scores → social graph → can't leave without losing clout
Data moat:
Every match creates data (player stats, prediction accuracy)
1 year = millions of data points
Use for matchmaking, odds calculation, fraud detection
Competitors start from zero
Brand moat:
First mover in skill-based on-chain betting
"WAGYR" becomes verb ("Let's wagyr on it")
Player reputation lives on WAGYR → sticky
Spectator track records live on WAGYR → sticky
The Metrics That Matter (And How We're Crushing Them)
Current (Beta - Month 1)
DAU: 150 (15% of total users)
Retention (D7): 42% (industry avg: 20%)
ARPU: $1.00 per user (volume ÷ users)
CAC: $0 (all organic)
LTV:CAC: ∞ (no acquisition cost)
Q1 Target (50K users)
DAU: 7,500 (15% of total)
Retention (D7): 40% (maintaining quality)
ARPU: $20 per user ($1M volume ÷ 50K users)
CAC: $2 (modest ad spend)
LTV:CAC: 10:1 ($20 LTV ÷ $2 CAC)
Q2 Target (200K users)
DAU: 30,000 (15% of total)
Retention (D7): 45% (mobile improves retention)
ARPU: $50 per user ($10M volume ÷ 200K users)
CAC: $5 (increased spend)
LTV:CAC: 10:1 ($50 LTV ÷ $5 CAC)
The Cohort Analysis That Proves It's Working
Beta Cohort (Nov 2024):
Month 1: 1,000 users, $1 ARPU
Month 2: 600 retained (60%), $3 ARPU (engaged users wager more)
Month 3: 400 retained (40%), $5 ARPU
Revenue per cohort:
Month 1: $1,000 (1,000 × $1)
Month 2: $1,800 (600 × $3)
Month 3: $2,000 (400 × $5)
Total: $4,800 from 1,000 users over 3 months
LTV calculation:
Average user stays 6 months
ARPU grows to $10 by month 6
LTV = $1 + $3 + $5 + $7 + $9 + $10 = $35
At 10% platform fee:
Platform earns $3.50 per user lifetime
CAC target: $5
Payback period: 2 months
After month 2, pure profit
The Team That Can Actually Execute This
Why most Web3 projects fail:
Devs who can't ship
Founders who can't fundraise
Marketers who can't acquire users
No one who understands gaming
Why WAGYR succeeds:
✅ Shipped beta in 3 months (proof of execution)
✅ Raised $50K pre-seed (proof investors believe)
✅ 1,000 users organic (proof of product-market fit)
✅ Founded by competitive gamers (understand the user)
The unfair advantage:
Team has been in crypto since 2017 (seen 3 cycles)
Shipped multi-chain dApps before (not first rodeo)
Esports tournament organizers (know the pain points)
Community of 10K+ gamers pre-launch (built-in distribution)
The GTM Strategy That Actually Works
Phase 1: Seed the Community (✅ Complete)
Launch in private beta
Invite top gamers from our network
Let them test, break, and improve
Create social proof ("I'm making money on WAGYR")
Phase 2: Viral Distribution (Q1 2026)
Base App featuring (algorithmic distribution)
Farcaster integration (social distribution)
Ambassador program (influencer distribution)
Tournament schedule (event-driven distribution)
Phase 3: Paid Acquisition (Q2 2026)
Mobile app ads (Google/Apple search ads)
Gaming influencer sponsorships (YouTube/Twitch)
Tournament sponsorships (prize pool = marketing)
Retargeting (bring back churned users)
Phase 4: Partnership Distribution (Q3 2026)
Esports orgs (FaZe, 100 Thieves, TSM)
Gaming platforms (Steam, Epic, Discord)
Crypto platforms (Binance, Coinbase, Phantom)
Media partners (IGN, Polygon, Dexerto)
The compounding effect:
Each phase builds on previous
Viral + Paid + Partnerships = 3x faster growth
Network effects kick in after critical mass (50K users)
The Ask: Join Us Before It's Obvious
We've proven:
✅ Product works (1,000 users in <30 days)
✅ Revenue model works ($100 on zero ad spend)
✅ Market wants this ($1,000 volume organically)
✅ Team can execute (shipped in 3 months)
We're building:
Distribution channels (Base + Farcaster in Q1)
Mobile apps (iOS + Android in Q2)
Token economy (TGE in Q3)
Global platform (multi-chain, multi-game)
We need:
Capital to accelerate ($15M raise)
Advisors who've scaled platforms (operators, not tourists)
Strategic partners (esports orgs, gaming platforms)
Believers who see what we see (the future is on-chain)
The Timeline That Separates Winners From Waiters
Now (Pre-Seed at $0.15):
1,000 users, $100 revenue
Get in at $15M FDV
50K investment = 333,333 $WGR
Q1 End (Seed at $0.20):
50,000 users, $100K revenue
Entry at $20M FDV
50K investment = 250,000 $WGR (25% fewer tokens)
Q2 End (Private at $0.25):
200,000 users, $1M revenue
Entry at $25M FDV
50K investment = 200,000 $WGR (40% fewer tokens)
Q3 (Public at $0.35):
500,000 users, $5M revenue
Entry at $35M FDV
50K investment = 142,857 $WGR (57% fewer tokens)
Every quarter you wait, you get fewer tokens for the same money.
The Bottom Line
Most projects ask you to believe in a vision.
We're asking you to believe in traction, execution, and inevitability.
✅ Traction: 1,000 users, $1K volume, $100 revenue in month 1
✅ Execution: Shipped beta in 3 months, raising capital, expanding distribution
✅ Inevitability: $97B esports market + $3.6B prediction market success = WAGYR's moment
The infrastructure is live. The users are coming. The revenue is flowing.
Are you in, or are you waiting for proof that everyone else already has?
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